Our GEO Process
decades of success - applied to the new reality of online visibility
Our Generative Engine Optimization process blends two decades of operational refinement with systems unique to the world of AI Engine Optimization to unlock your brand’s full potential.
Process Overview
We start by understanding your business goals and auditing your digital presence, then move into a continuous optimization cycle. Each month, we analyze performance, monitor your market position, and create strategic content that drives results—combining systematic rigor with the flexibility to seize new opportunities.
Kickoff
- Review Business Goals, Competitors
- Set Expectations
- Schedule Next Touchpoints
Foundation
- Set Up Tech Stack
- Technical Site Audit
- Google Business Profile Audit*
Initial Optimization
- Execute Highest Impact Items
- Optimize 2-4 Pages
- Fix Major GBP/Listing Issues*
- Build Content Pipeline
Collection & Analysis
- AI Search Grader Report
- Cross-Platform Testing
- Check for Visibility Changes
Local Presence*
- Check/Update Google Business Profile
- Review New Customer Reviews
- Update Directry Listings if Needed
- Verify Listing Consistency
Competitive Analysis
- Analyze Competitor Movement and Changes
- Identify Opportunities and Threats
- Determine Content Priorities for the Month
Content Creation
- Deliver Content Recommendations
- Create New Pages/Posts
- Executive Optimization Recommendation
- Create Q&A Format Content
- Create UGC Content
Tech Implimentation
- Implement Schema Markup on Approved Content
- Upload and Publish
- Update Google Business Profile*
- Manage Directory Listings*
- Run Review Generation Campaign
* applies only to local businesses
Grow Your Business with AI-First Marketing
Unlock the potential of AI-driven marketing with GenFirst. Discover how we can elevate your brand’s visibility and engagement in the AI landscape. Contact us now to learn more about our tailored solutions and start your journey towards AI excellence.